South Africa’s Reunert Group has taken a significant step towards strengthening its digital capabilities by merging its subsidiaries, IQbusiness and +OneX, into a unified entity: iqbusiness. This move positions iqbusiness as a leading “digital integrator,” offering a comprehensive suite of business and technology services.
The merger is part of a broader rebranding initiative that introduces two distinct sub-brands: iqx, which will spearhead the company’s advanced technology offerings, and midnight, focused on driving innovation and fostering digital ecosystems.
This consolidation brings together a formidable force of approximately 1,500 team members, leveraging the combined expertise and resources of both companies. Adam Craker assumes the role of CEO for the newly merged entity, while Rob Godlonton and René Bredenkamp from +OneX will lead key operational areas.
A Strategic Consolidation:
The merger follows Reunert’s 2023 acquisition of a majority stake in IQbusiness and aligns with the company’s strategic vision to create a unified, client-centric business. This move is expected to unlock significant synergies, enabling iqbusiness to deliver comprehensive and innovative end-to-end solutions to its clients.
Driving Growth and Innovation:
Graeme Eddey, CEO of the Reunert ICT segment, emphasized that the iqbusiness merger is a cornerstone of Reunert ICT’s strategic growth initiatives. Together with other key subsidiaries like Nashua, Skywire, ECN, and Quince, iqbusiness, augmented by iqx and midnight, will create a powerful synergy that will enable the company to expand its business solutions both domestically and internationally.
Beyond Digital Integration:
Reunert’s ambitions extend beyond digital integration. The company is actively pursuing growth opportunities in the renewable energy sector, including investing in solar assets and expanding its international footprint. This multifaceted approach demonstrates Reunert’s commitment to driving innovation and sustainable growth across various sectors.
A Strong Foundation for Future Growth:
Reunert’s recent merger and strategic initiatives are poised to solidify its position as a leading player in the South African technology landscape. With a strong foundation built on a successful track record and a focus on innovation, iqbusiness is well-positioned to capitalize on the growing demand for digital solutions and drive sustainable growth for both the company and its clients.
This paraphrased version aims to convey the key information in a concise and engaging manner while maintaining a professional tone. It highlights the strategic significance of the merger, the key players involved, and the broader implications for Reunert’s future growth.
