Nigeria’s telecommunications landscape has taken a significant step forward with the official launch of Liv.ing, the country’s first Mobile Virtual Network Operator (MVNO).
More than just a mobile network, Liv.ing is positioned as an integrated platform offering not only communication services but also access to essential areas such as education, healthcare, and financial solutions, with the goal of empowering individuals, families, SMEs, and businesses nationwide.
At the launch event, Bolaji Osunsanya, Chairman of the Liv.ing Board of Directors, emphasized the company’s mission; “Today marks more than just the introduction of Nigeria’s first MVNO; it is the start of a transformative journey to enhance the quality of life for 230 million Nigerians. Liv.ing is built on the principle that access to essential services should not be a privilege, but a fundamental right. Our network aims to turn connectivity into a force for societal advancement, ensuring that every Nigerian has the tools to thrive.”
Echoing this vision, CEO Femisola Awosika highlighted Liv.ing’s unique approach; “Liv.ing is not just about providing network access; it is about enabling communities and improving lives. By integrating education, healthcare, and financial services, we are creating a platform that meets real-life needs and fosters lasting impact. Our goal is to redefine connectivity and restore Nigerians’ trust in technology as a tool for growth.”
Unlike conventional mobile networks, Liv.ing is designed to offer more than just call and data services. It integrates crucial services into a seamless digital ecosystem, providing users with unique benefits of which include; Ductour (a healthcare-as-a-service initiative that facilitates easy access to quality medical care), RoduCate (a digital education platform catering to students, parents, teachers, professionals, and institutions) and financial solutions (they enable smooth and convenient financial transactions through a partnership with FirstMonie).
Additionally, Liv.ing introduces a personalization feature through the Liv.ing Number initiative, allowing individuals, businesses, and communities to establish distinct digital identities for enhanced communication.
Liv.ing is not only focused on digital transformation but also on creating a meaningful impact in Nigerian communities. The company has pledged investments in grassroots sports, school partnerships to enhance digital learning, and collaborations with local businesses to drive economic empowerment.
Expressing gratitude to key stakeholders, Bolaji Osunsanya acknowledged the role of the Nigerian Communications Commission (NCC) in supporting the launch of this innovative service; “We appreciate the NCC for its support in enabling an innovation that will positively influence Nigeria’s economic landscape. I also extend my gratitude to our Board of Directors, dedicated team, and strategic partners, whose commitment has made this vision a reality.”
With its mission to revolutionize connectivity while fostering societal progress, Liv.ing is setting a new standard in Nigeria’s digital space. To explore the platform’s offerings or become part of the movement, visit liv.ing.
