The relationship between African startups and the media is becoming increasingly important as the continent’s tech ecosystem matures. At a recent panel discussion in Lagos, startup founders and media professionals debated the complexities of this relationship, highlighting areas of conflict and potential collaboration.Over the past decade, Africa’s tech ecosystem has experienced significant growth, mirrored by the expansion of regional tech media. Platforms dedicated to tech reporting have gained a reputation for rigorous analysis and transparency. However, this growing authority has not always translated into harmonious relationships with startups.
According to some founders, the media’s approach to covering negative events often generalizes issues, unfairly painting the entire ecosystem with the same brush. As one founder put it, “When one startup missteps, the narrative sometimes suggests all startups are unreliable.”Journalists, on the other hand, argue that their role is to provide balanced reporting, which includes holding stakeholders accountable. A key challenge is ensuring that the facts are thorough and fair, especially when sensitive reputations are involved. “Accuracy and fairness remain our guiding principles,” said a panel participant from the media industry.
This divide is compounded by founders’ hesitance to engage with journalists during the reporting process. Often, startups fail to take advantage of opportunities to share their side of the story. Public relations experts emphasize the importance of proactive communication, urging startups to view media inquiries as an opportunity rather than a threat.For Africa’s tech narrative to evolve positively, both sides need to find common ground. Media organizations should ask tough but fair questions, while startups should approach media relations with openness and transparency. Ultimately, fostering a symbiotic relationship could lead to stronger storytelling that reflects the ecosystem’s achievements and challenges.
