The Growing Popularity of inDrive Among Riders and Drivers in Gaborone.
In Gaborone, the bustling capital of Botswana, a new ride-hailing service is reshaping public transportation. Without Uber or Bolt in the market, inDrive has emerged as a game-changer for both commuters and drivers.
Flexible Earnings for Drivers.
For *Botshelo, a 23-year-old accounting graduate, inDrive has become more than just a gig—it’s a lifeline. After launching in Botswana in late 2019, the service quickly gained traction, offering drivers like Botshelo a means to earn a decent income without the constraints of traditional employment.Unlike traditional ride-hailing platforms that rely on algorithm-based pricing, inDrive allows passengers and drivers to negotiate fares. Riders can propose a price, and drivers can accept, counteroffer, or decline without penalties. This model empowers drivers to select trips based on profitability, convenience, and other factors like car type and driver ratings.“On a good month, I can make around P6,000 ($147) for long hours over 25 days.”
No Commission Policy.
One unique aspect of inDrive’s operations in Botswana is its commission-free approach for drivers. While this introductory strategy typically lasts six months in other markets, inDrive has continued offering it in Botswana for nearly four years. This extended offer is part of a phased market entry strategy aimed at building a loyal user base and strengthening brand awareness before introducing monetization.The company plans to eventually introduce a commission capped at 10%, aiming to balance profitability with affordability for drivers and riders.
Challenges and Adaptations
Drivers in Gaborone face unique challenges. For Botshelo, learning to manage costs was a steep learning curve. Early on, he often accepted rides based solely on high fares, only to realize that fuel expenses from long pick-up distances eroded his profits. Now, he prioritizes rides within a specific radius to maximize earnings.
Security is another concern. Reports of robberies, particularly during late-night trips, have led some drivers to hire companions for safety. *Otsile, another driver, shared, “It’s better to be cautious, especially during weekend nights. Having someone with you can be a small price to pay for peace of mind.”Additionally, Gaborone’s relatively small ride-hailing market poses challenges, particularly during off-peak hours. Many drivers use inDrive to secure regular clients for their private taxi services, which helps cushion against slow periods. “When you provide good service, clients often request you as their regular driver,” one driver noted. “These steady customers are especially valuable during slow times.”
A Convenient Option for Riders
For many passengers, inDrive has been a welcome alternative to traditional cab services, which are often considered unreliable and overpriced. The ability to negotiate fares ensures affordability, and passengers can select drivers based on criteria like arrival time and ratings.“The problem with traditional cabs here is that they’re inconsistent and often overcharge, especially at night,” a commuter explained. “With inDrive, I have the power to negotiate and choose what works for me.”
Looking Ahead
Currently, inDrive operates exclusively in Gaborone. According to representatives, the company’s focus is on solidifying its presence in the city before considering expansion to other regions.For drivers like Botshelo, the platform provides a meaningful income opportunity in a country where unemployment is high, particularly among youth. The added incentives, such as bonuses for branding vehicles or completing a certain number of rides, further sweeten the deal.Passengers also see the service as a significant step forward for Botswana’s transportation sector. “It’s affordable and convenient, and it shows that Botswana is progressing, just like other countries,” one commuter remarked.
With its innovative approach and commitment to flexibility, inDrive has established itself as a reliable alternative in Gaborone’s transportation landscape, addressing both drivers’ needs for sustainable income and passengers’ demand for affordable, convenient rides
