Older Generations Are Finding Their Groove on TikTok
The world of social media has often been considered a playground for millennials and Gen Z, but a surprising shift is underway as members of Gen X and baby boomers increasingly join platforms like TikTok. For many, it’s more than just entertainment—it’s about connection, learning, and even self-expression.Take Hajia Jarumai, an Abuja-based restaurant owner, who once worried about her daughter’s screen time but now finds herself scrolling through TikTok for hours. Initially hesitant, she discovered the platform’s ability to tailor content to her interests, such as cooking videos that directly benefit her business.Others, like Bimbo in Kaduna, have found solace and community on the app. After facing personal tragedies, she turned to TikTok for support and connection, engaging with content from others in her age group who share relatable experiences.Meanwhile, for people like Aanu, a menopause well-being coach, TikTok has become a powerful tool for education and outreach. She has built a growing community of followers by creating content tailored to older audiences, addressing health and wellness topics that resonate deeply with her demographic.
Even in Sierra Leone, retired professor Cole finds joy and connection through TikTok. The app bridges the distance between him and his children studying abroad, providing a window into their lives while keeping loneliness at bay.However, the platform isn’t without challenges. Concerns around data privacy and security persist, particularly for older users who may be less tech-savvy. To mitigate risks, family members often play a vital role in educating and protecting their loved ones online.
Despite these hurdles, TikTok offers a unique opportunity for older adults to connect, learn, and find joy in unexpected places. As these generations continue to redefine their role in the digital landscape, one thing is clear: social media is no longer just a young person’s game.
