Google has introduced new generative Artificial Intelligence (AI) capabilities into its advertising platform to help marketers create more engaging and effective campaigns (ads).
According to Pallavi Naresh, Google’s Group Product Manager, creativity plays a crucial role in shaping a brand’s first impression on potential customers. She emphasized the importance of diverse and visually compelling assets to engage different audience segments and drive business success.
Among the latest enhancements, Google Ads now offers a generative AI image generation tool that enables advertisers to create images featuring adult people and faces. This functionality is available across Performance Max, Demand Gen, Display, and Apps campaigns.
The company stated that rigorous user research and strict safeguards have been implemented to maintain high-quality standards while ensuring compliance with Google’s design principles and advertising policies. “We can now generate images specifically tailored to target audiences during the campaign creation process. The ability to drastically reduce creative production time is no longer just a futuristic concept,” said Matthias Wenninger, Group Head of Performance Marketing at Mediaplus Performance Germany.
In addition to AI-driven image generation, Google has introduced asset-audience recommendations, a feature designed to provide advertisers with insights into which themes and creative elements resonate most with their target demographics. By leveraging these recommendations, advertisers can optimize their ad creatives to improve engagement and conversion rates.
As AI-driven advertising continues to evolve, these advancements reflect Google’s commitment to empowering advertisers with cutting-edge tools to enhance creativity, streamline production, and maximize campaign effectiveness.
