In a move to solidify its dominance in the Nigerian classifieds market, OLX.com.ng has acquired its competitor, TradeStable.com.ng. Visitors to the TradeStable website are now redirected to the OLX platform.
This acquisition, while seemingly sudden, follows discussions between the parent companies of both platforms – Naspers (OLX) and Schibsted (TradeStable). In 2014, these companies collaborated to establish joint ventures in other regions, hinting at a potential future partnership in Nigeria.
The TradeStable acquisition suggests a potential trend of further mergers between OLX and competitors in markets where both operate. This move strengthens OLX’s position in Nigeria’s growing online classifieds space.
