Sendy Adjusts Strategy in Nigeria, Cuts Jobs

Sendy Adjusts Strategy in Nigeria, Cuts Jobs

Sendy, a Kenyan logistics technology company, is making significant changes to its operations in Nigeria. The company is ceasing its on-the-ground fulfillment services, including warehousing and last-mile delivery, in the West African market.

This shift signals a move away from an asset-heavy model towards a more technology-focused approach. Sendy will now act as a platform connecting online sellers with suitable logistics providers, while offering additional services such as financial solutions and online storefronts.

This strategic adjustment follows a period of significant change for Sendy. The company has been adapting to challenging macroeconomic conditions and optimizing its operations across its African markets.

While this shift will streamline operations and improve efficiency, it will unfortunately result in job losses within the Nigerian team.

Sendy remains committed to its core fulfillment services in other markets, leveraging partnerships and technological advancements to enhance its offerings. The company continues to explore avenues for growth and innovation, including securing strategic investments to support its evolving business model.

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